Stone and Petal

Stone and Petal is a sustainable aroma stone diffuser brand developed as part of a university project. Inspired by my own experience with home diffusers, the concept responds to the environmental impact of home fragrance products by offering a fresh, calming, and purposeful alternative.

The brand identity was designed to reflect both sustainability and serenity. I chose an earth-toned pastel palette with subtle accents to evoke nature, freshness, and balance, while combining serif and sans serif typography for a look that feels elegant yet approachable. The brandmark, shaped from the letter S into a stem and petal, symbolises both the name and the natural essence of the product.

The final outcome included logo design, packaging, and digital marketing assets, creating a cohesive identity that communicates calmness, purpose, and contemporary wellness values.